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Video interview with Xavier Camós, Product Manager at Moritz - EU Barcelona

Xavier Camós, Product Manager at Moritz beer company and guest speaker at EU Barcelona Business School, talks about the history behind Moritz, the competitive nature of the business, and how both culture and gastronomy are involved. He explains how Barcelona is integrated into the company DNA; how tradition and modernity combine; and how Moritz build a brand on actions rather than words.