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Peter Brabeck-Letmathe on Good Brand Management

 

Peter Brabeck-Letmathe, the former CEO of Nestlé and Formula One, explained at length the role internal growth played during his time at Nestlé. He calls it the “barometer of internal strength” of both his management and his people. Brabeck-Letmathe used this as a jumping-off point to discuss brand-consumer relations.

This is a short extract from the exclusive Learning From Leaders conference in which Brabeck-Letmathe discussed his brand management strategies in a deep dive interview with Peter Vanham, author of “Before I Was CEO”.  Find the full video here: https://youtu.be/xHxkrcCjSuQ