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Peter Brabeck-Letmathe on Effective Product Positioning

Peter Brabeck-Letmathe, chairman emeritus and former CEO of Nestlé, shared how multiculturalism and internal growth affect the operation of a multinational company. In addition, he clarified the importance of understanding both global and local ways of thinking, and how this influences consumer perception and decision-making.

This is a short extract from EU Business School’s exclusive Learning From Leaders conference series, in which Brabeck-Letmathe details his meteoric rise from salesman to CEO with Peter Vanham, author of “Before I Was CEO.” You can watch the full video here: