Peter Brabeck-Letmathe on FMCG vs. Luxury

Peter Brabeck-Letmathe, chairman emeritus and former CEO of Nestlé and Formula One, shared his insights on impulse purchases versus luxury goods and how restricted availability drives perceptions of exclusivity and quality, using the marketing and production of Nespresso as an example.

This is an excerpt from the Learning From Leaders conference series at EU Business School, in which industry leaders sit down for a deep dive interview with Peter Vanham, author of “Before I Was CEO.” You can find the full video of Brabeck-Letmathe’s interview here: