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Christian Clerc on Maintaining Brand Integrity Through a Crisis

Navigating a brand through a global pandemic requires significant skill. Experienced leader in hospitality Christian Clerc shares his insights into how and why maintaining brand values and upholding customer expectations throughout a crisis is fundamental for business success.

This is a short extract from the exclusive Learning From Leaders conference with Christian Clerc, President of Global Operations at Four Seasons Hotels and Resorts. One of Europe’s foremost hospitality experts, Mr. Clerc shared his strategy for navigating the global brand through the recent crisis and offered optimistic ideas for a better future for travel and tourism. You can enjoy the full event here: