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Zev Siegl on Founding Starbucks | EU Business School

Co-founder of Starbucks Zev Siegl recounts the inspiring tale of how, with friends Jerry Baldwin and Gordon Bowker, he founded the now globally recognized and loved coffee chain Starbucks.

This is a short extract from the exclusive Learning From Leaders conference with Zev Siegl. Throughout this inspiring, optimistic, sincere and generous conversation, Zev shared interesting anecdotes, his thoughts on crucial topics including equality and sustainability, and insights to help entrepreneurs learn from his incredible success.

You can enjoy the full event here: