EU Business School was delighted to welcome Jeff Dodds, CEO of Formula E, for an inspiring Learning From Leaders conference. In conversation with business journalist Peter Vanham, Jeff shared insights from his impressive career leading world-renowned brands across multiple sectors. He offered students a behind-the-scenes look at the growth strategy behind Formula E, now the fastest-growing motorsport globally. From high-impact partnerships to a dynamic content strategy that resonates with fans worldwide, Jeff highlighted how Formula E continues to expand while keeping sustainability at the heart of its operations.
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